Press Release Summary: Cypress designs and manufactures semiconductor solutions that permit innovation around the world. Cypress offers PSoC, the premier programmable mixed-signal controller; the TrueTouch multi-touch and gesture-based input system; CapSense capacitive sensing; wireless USB; West Bridge ultra-fast peripheral controllers; as well as general purpose clock generators, image sensors, memory, optical sensors, and more.
Press Release Body: Cypress and UICO Team Up To Deliver Innovative Electronic User Interface Solutions For Appliance, Medical, and Industrial Markets UICO to Employ Cypress CapSenseâ"˘ and Other PSoC® Technologies For Turnkey, Warranted Interface Solutions SAN JOSE, Calif., May 19, 2008 - Cypress Semiconductor Corp. (Cypress; NYSE: CY), a global leader in high-performance, mixed-signal, programmable semiconductor solutions, today announced a joint marketing agreement with UICO, LLC (UICO) enabling UICO to deliver innovative electronic user-interface (UI) solutions to the appliance, medical, and industrial markets. These UIs will be based on Cypress's PSoC® mixed-signal arrays, including the industry leading CapSenseâ"˘ capacitive touch sensing technology. As highly sophisticated technologies are deployed in new products, their ultimate adoption and success depends on simplicity and ease of use. The recent advances in touch sensing UI technologies make these products more relevant, and also more engaging and exciting to use. Cypress is the leading supplier of touch sensing technologies and UICO is helping original equipment manufactures (OEMs) to achieve highly refined user experiences for their products. "UICO offers deep market knowledge, outstanding development capabilities, and quality manufacturing," said Steve Gerber, director of CapSense Solutions at Cypress. "UICO understands the unique benefits of our PSoC architecture, and is leveraging those benefits to create innovative and warranted user-interface solutions that will delight customers." "UICO's human-centered design approach makes us a unique turnkey supplier partner," said Bahar Wadia cofounder of UICO along with Bill Lee. "This agreement brings together two companies who are experts in their fields. And, most importantly, together we are delivering tremendous value for our customers. Cypress brings the technology and we complete the solution." About CapSense A single CapSense device can replace dozens of mechanical switches and controls with an elegant touch-sensitive interface, and the solution supports touch screens and proximity sensing for superior product differentiation. CapSense-based "button" and "slider" controls are more reliable than their mechanical counterparts because they are resistant to environmental wear-and-tear from temperature change and moisture. Cypress has garnered hundreds of CapSense design wins worldwide in applications that include mobile handsets, portable media players, white goods, computers, printers and automotive, among others. Cypress's CapSense solution offers system designers numerous advantages over capacitive sensing products built around modules and sub-assemblies, including increased flexibility, reduced board space and lower cost. Because of the unique PSoC architecture, designers can easily integrate multiple functions (e.g., LED drivers and LCD displays), in addition to capacitive sensing. The PSoC CapSense solution also delivers benefits such as easy communications using either I2C, SPI or USB interfaces, the ability to implement both touchpad (x-y matrix) and linear slider applications with the same device, and the ability to make quick design changes using the flash-based PSoC architecture. In addition, users can complete CapSense designs quickly and easily using pre-configured and verified "user modules" within Cypress's PSoC Designerâ"˘ 4.4 Integrated Design Environment (IDE), and experience real-time sensor tuning and monitoring with PSoC Expressâ"˘ visual embedded system design tool. Learn more about CapSense online at www.cypress.com/capsense. PSoC -- Because Change Happens PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties." PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. They include up to 32 Kbytes of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power and sleep monitoring circuits, and hardware I2C communications. The flexible PSoC resources allow designers to future-proof their products by enabling firmware-based changes during design, validation, production, and in the field. The unique PSoC flexibility shortens design cycle time and allows for late-breaking feature enhancements. All PSoC devices are also dynamically reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing fewer components to perform a given task. Easy to use development tools enable designers to select configurable library elements for analog functions such as amplifiers, ADCs, DACs, filters and comparators and digital functions such as timers, counters, PWMs, SPI and UARTs. The PSoC family's analog features include rail-to-rail inputs, programmable gain amplifiers and up to 14-bit ADCs with exceptionally low noise, input leakage and voltage offset. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality. Customers can save as much as $10 in system costs. Learn more about PSoC products at www.cypress.com/psoc and receive free online training at www.cypress.com/psoctraining. About UICO, LLC UICO, LLC develops and manufactures uniquely innovative custom user-interface (UI) solutions for the appliance, medical, and industrial markets. Leveraging emerging user-interface technologies and systematically employing best practices in human factors/user interaction design, industrial design, engineering, and manufacturing, UICO delivers fully-warranted UI solutions to its customers." UICO can be contacted by e-mail at info@uico.com or online at www.uico.com. About Cypress Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value." Cypress offerings include the PSoC® mixed-signal array, USB controllers, general-purpose programmable clocks and memories. Cypress also offers wired and wireless connectivity solutions ranging from its WirelessUSBâ"˘ radio system-on-chip, to West Bridgeâ"˘ and EZ-USB® FX2LP controllers that enhance connectivity and performance in multimedia handsets. Cypress serves numerous markets including consumer, computation, data communications, automotive, industrial, and solar power. Cypress trades on the NYSE under the ticker symbol CY. Visit Cypress online at www.cypress.com. www.cypress.com/go/se/19_May_UICO
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